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Digital health services

by Wouter Hendrickx | Jun 8, 2020 | Life Sciences, Product innovation, Webinars

According to a survey performed in the US, 59% of its participants are more likely to use digital health services now than before Covid-19. Yet 56% are unsure or do not think it is accessible to them. Telehealth has advanced drastically the last few years and is...

Behavioral design beyond Human Factor Engineering

by Wouter Hendrickx | Feb 5, 2020 | Life Sciences, Perspectives, Strategic innovation

The majority of all medical innovations fail to enter the market due to human rejection. Even though the innovative solution has proven to offer increased efficiency, effectiveness and even cost reduction, the decision maker or end-user is very often not convinced of...

How automation can reduce the cost of cell therapies

by Wouter Hendrickx | Oct 9, 2019 | Life Sciences, Perspectives, Product innovation

In this day of pessimism and cynicism, it’s remarkable how uniformly positive news on cell therapies is. I’ll summarize: it’s going to save us all and the world. This article is not about debunking all that optimism. It merely aims to offer some pointers so we...

MedTech Event ‘Bring innovation to the next level’

by Wouter Hendrickx | Jun 27, 2019 | News

Artificial Intelligence and design for behavioral change can significantly boost your company. Join us on Thursday 29 August in Lucerne to discover more about these 2 conjoint innovation strategies. Innovation strategies combining Artificial Intelligence and design...

Increase market adoption for medical devices

by Wouter Hendrickx | Oct 4, 2018 | Life Sciences, Perspectives, Strategic innovation

For decades, technology development was determining the speed of innovation. In this digital era, market adoption seems to be running behind the technical possibilities. And that also applies to medical innovations. As soon as you start pushing anything groundbreaking...
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OTHER CONTENT
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