The digital paradox

Increased competition puts immense pressure on companies in the life sciences sector. Adding a digital layer helps you differentiate your product and stay ahead of competitors. On a product level, it’ll add new product competences and development methods. On a company...

The R&D paradox

Innovation often starts with research into the possibilities of new technologies. When should you stop exploring technology and switch to a markets and user-focused approach? What happens when you make that turn too late, too early, or don’t even make it? How do you...