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Understanding what is valuable for the user

by Dany Robberecht | May 2, 2019 | FMCG & consumer, Perspectives, Strategic innovation

I inherited my coffee addiction from my father. However, we’re also very different coffee drinkers and use different devices to brew our morning shot. I want my coffee to be as strong as possible. So one cup is sufficient to wake me up completely in the morning. He...

Steden en overheden als launching customer

by Dany Robberecht | Apr 19, 2019 | Home, city & mobility, Perspectives, Strategic innovation

Steden en overheden hebben op allerlei gebieden te maken met maatschappelijke problemen die vragen om forse innovaties: mobiliteit en congestie, luchtvervuiling, oplopende zorguitgaven, klimaatverandering, ineffectieve schuldhulpverlening en een ontoegankelijke...

Measuring air pollution

by Frederik Wouters | Mar 5, 2019 | Industry & chemistry, Perspectives, Product innovation

Air pollution is one of the main environmental problems in large cities. To find new solutions we need to measure the air quality first. Optical measurement technologies improve accuracy. About 21% of the European urban population is exposed to concentrations of PM10...

The art of technology transfer

by Dany Robberecht | Feb 11, 2019 | Perspectives, Strategic innovation

Why would you look into technology transfer from another sector – like space – as a means for your current innovation? The condensed answer: to do more with less, to take a shortcut towards your new solution. Just 3 examples of how space technologies have...

Now is the time for Artificial Intelligence

by Lieven Claeys | Jan 22, 2019 | Digital innovation, Perspectives

After the dot.com bubble in the early 2000’s, a sigh of disillusionment propagated throughout the world. After all, the Internet was not the revolutionary technology putting the business world upside-down, nor a source of limitless wealth. It was just another hype....

Value engineering

by Dany Robberecht | Oct 24, 2018 | FMCG & consumer, Perspectives, Strategic innovation

While playing beach tennis on vacation, I was wondering: “How come these beach ball sets always wear out by the end of the vacation?” It struck me that these cheap pallets are a good example of fine value engineering. I get just enough value for the lowest possible...
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OTHER CONTENT
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