Minimizing the valley of death – the economics of emotions

by David Pas | Nov 28, 2022 | FMCG & consumer, Strategic innovation, Webinars

[video_embed url=”https://youtu.be/HEISancImCs” embed_style=”default”] The valley of death, known as the phase between exploration and successfully implemented innovation. With the current material and talent scarcity in mind, controlling this...

The challenges of a profitable circular business model

by David Pas | Jul 8, 2022 | Strategic innovation, Webinars

With LaaS, Light as a Service, ETAP is a sustainability frontrunner in the lighting world. The concept is simple: you no longer buy lamps or luminaires, but you rent light, as a service. Dominiek Plancke, CEO at ETAP, and David Pas, Coordinator DesignLab & InnoLab...

Design for all senses

by David Pas | Dec 1, 2021 | FMCG & consumer, Strategic innovation, Webinars

[video_embed url=”https://youtu.be/pKTFjARyR-A” embed_style=”default”]   The future user interaction shouldn’t be limited by the current sensory experiences: tactile, visual and auditive. The next leap is aligning the existing senses and...

Behavior engineering

by David Pas | Nov 13, 2020 | Life Sciences, Product innovation, Strategic innovation, Webinars

The innovation speed has become so high that human adoption has become the bottleneck. To overcome this challenge you need to identify reasons for rejection and adoption, and intentionally redesign physical experiences to affect user behavior. Find out more on...

Designing & differentiating your user-centric product

by David Pas | Oct 7, 2020 | FMCG & consumer, Perspectives, Strategic innovation

Innovation is rarely just about a new technology. People don’t buy technology anymore, they buy a meaning, a purpose. Furthermore, we notice a shift from tangible to virtual products and reverse: as more services are digital, real-world experience becomes more...