by Michiel Twisk | Mar 28, 2024 | Life sciences, Product innovation
Amidst the myriad challenges posed by soaring costs, environmental impacts, and patient adherence issues, the landscape of drug delivery has been fundamentally shifted in the aftermath of COVID-19. This period has witnessed a remarkable surge in the adoption of smart...
by Michiel Twisk | Nov 23, 2022 | Life sciences
Academia is often referred to as the breeding ground of innovation. Skilled researchers spend years, blood, sweat and tears to create new technologies and ultimately reach the Eureka moment. The point at which their research can be translated into a physical (or...
by Michiel Twisk | Aug 26, 2022 | Life sciences
People worldwide are living longer. Today most people can expect to live into their sixties and beyond. At the same time, we also require more and more care, and we don’t have the necessary resources in healthcare to accommodate this. It’s easy to see that we’re...
by Michiel Twisk | Jul 7, 2022 | Life sciences
Some define a most valued product (MVP) as the first iteration of a product or the most simplified version of a product. It is that definition of the product that allows you to get to the market with the least development effort, the fastest, and the cheapest. Why...
by Michiel Twisk | Jun 30, 2022 | Life Sciences, Perspectives, Product innovation, Strategic innovation
Since 2019, the world has been gripped by SARS-COV-2 and its various mutations. Societies worldwide have demonstrated resilience, especially healthcare workers, scientists and all whom created the ‘New Normal’ that allowed us to continue our lives as good...
